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C'est dur à admettre, mais il faut être réaliste : depuis dix ans, je n'ai pas été à la hauteur.
— David Bowie 1993

Destiné à promouvoir la sortie de la compilation Platinium un jeu a été lancé par EMI sur Internet .
Pour gagner les fans devront prouver leurs connaissances de l'artiste.
Pour les gagnants des disques forcément...

Le communiqué officiel :
DESIGN UK COMPANY CREATES DAVID BOWIE GAME FOR EMI MUSIC.

Press Release: Design UK creates David Bowie game for EMI music. News Release Date: 22 November 2005

EMI music has just launched an interactive game to celebrate the launch of David Bowie’s much anticipated Platinum Collection album. Conceived and developed by digital agency Design UK, the game has been promoted via email to 35,000 fans registered to the EMI database.

The flash game entitled “Ever changing David Bowie” invites true fans to demonstrate their knowledge of the artist by matching up album cover imagery from the three key eras of the compilation – 1969-74; 1974-79 and 1980-87. Ten successful entrants will win a complete set of 17 David Bowie studio albums, with 20 runners up receiving copies of the Platinum Collection. The game may be found at http://www.emicatalogue.com/bowie_platinum/

Andy Farmer, Director at Design UK comments “A lot of thought and creativity into what would appeal to the David Bowie fan base has gone into this execution and we are confident that the targeted nature of the campaign will ensure a high click through and play rate.”

Andy Way, New Media Manager, Titles and Catalogues EMI adds “Design UK came up with some very creative suggestions based around the launch of the new album, some of which we are keen to utilise for other EMI-rostered acts. David Bowie is one of our long term best selling artists and we are convinced that the game will encourage genuine interactivity between EMI and the strong fan base.”

Ever Changing Bowie , TW

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